Two crazy and passionate individuals with very different approaches to photography. Both experts in their own field realising that there are two necessary parts to succeed, and that not everyone could cover them simultaneously.
Israel Luri, a prestigious international trainer in the field of post-production and workflow. He noticed many photographers weren’t taking advantage of the new tools available and wanted to change of all that.
Victor Lax, a renowned international wedding photographer who realizes that every photographer takes a photo twice. The first is when you press the shutter to take the photo and the second is when you process it. Victor understands the importance of good post-production and realises that it can be difficult in knowing how much time to spend editing
That is why we have created “BackToShoot”, a service for the photographer to feel like a photographer again, forgetting about the continuous change of the digital process.